Friday 3 February 2012

Style - Humorous





This BT Infinity advert fits under the Humorous category as it's obviously about the BT Broadband but it's clear from the start that one of the lads in the advert likes the girl and therefore tries to make himself look good by saying he has lots of friends, when infact they're just virtual friends. The advert makes us aware from the start that the boy and girl are wanting to find a place a place to live and the other boy has said he has two rooms but when he sees the girl he likes the look of her and decides he only wants her to live there. This is when the other boy interjects and says he has the same broadband at home and it's the best.


By them doing this they're highlighting the product and as the story line is interesting they keep their attention and everything revolves around the product.


By using the storyline they have, they're attracting a teenage demographic group. They get this type of audience due to it being about moving into new places, sharing a house with other people, this most definitely will aply to University students and a big part of their University life will revolve around using the internet and needing a computer/laptop. With BT Infinity it's saying the speed is the best there is and many people can connect their devices to it.


I think this advert is really effective as you instantly focus on the advert and it grabs your attention. I think due to how they're dressed and the actual things in the background also make it look even more like how a student would live. It's not completely unrealistic. However the little comments from the characters make it really funny.