Style - Dramatic

This advert is a phone advert and features a woman walking back to car after maybe a trip shopping and as she's walking a scary looking little girl appears and seems to follow her, this scares the woman and it's like she cant get away from her. The little girl then advertises a phone from Phones 4 U to the woman.


This is actually completely unexpected when you first see the advert as it's quite scary and you wouldn't think it's for a phone advertisement.


I definitely think this advert is aimed at teenagers and adults as obviously children cant buy phones as they're too young to buy phones or even know how to. I think this advert would have definitely caused controversy as it could be quite frightening to little children. 


I don't really like this advert as I think in the past Phones 4 U have done much better adverts without using things like this. They're child friendly. 


However this advert is extremely effective as it sticks in your mind whether you like it or not. I think people will also immediately associate the little girl with Phones 4 U. Some people I think will find this really interesting and maybe funny.

Style - Parodic

This advert is promoting Pepsi. It uses celebrity endoresement as Elton John is one of the main people in this advert, an american idol winner also sings in here. It's making a parody of talent show, Melanie Amero, the singer, actually won American Idol, and she's singing her winners song Respect. So this advert is actually promoting obviously Pepsi and Melanie Amero's song.


It's good that they have used celebrity endoresement as everybody will already be familiar with Elton John as he's worldwide and Melanie Amero as she has just won American idol, and as this advert was shown at Superbowl then everybody would have seen it.


In the advert you see Elton John being a type of judge and people have to perform infront of him, if he doesn't like what he sees then he has a lever that he can ull and the people diassapear. Tghen it comes to Melanie Amero's turn, she sings and he then says she can have a pepsi for it and she says everybody can have one, and pulls the lever on him.


This is basically saying Pepsi is for everyone which I think is really clever. The advert is very effective I think as straight away it grabs your attention as we see Elton John at the start and he's a worldwide sensation so I think people would take time and watch it.


I think the demographic group for this advert is 15-40 year olds as I think people in that age bracket will know of X Factor USA and obviously Elton John, everybody also knows Pepsi. So I think these three things associated together will like the advert.

Advertising Techniques 1 - Celebrity Endoresment

Advertisements use celebrity endoresement to grab the audiences attention straight away as people watching the advert are most likely well aware of the celebrity featuring in the advert. I think when the viewers see a celebrity in an advert they automatically watch the advert as they will presume the product that is being advertised by the celebrity is also used by the celebrity and is of a high quality.


An example of an advert using celebrity endoresement is the L'Oreal shampoo advert. This features the singer, Cheryl Cole.

Cheryl Cole is obviously really famous and girls and women aspire to be like her and see her as a role model so her doing this would have a great beneficical effect on the L'oreal shampoo. Females will think their hair will look like hers if they use the product she does.

Advertising Techniques 3 - Exaggeration

Many adverts use exaggeration in their advert. They can be exaggerating by making the product on the advert look bigger than it actually is or saying it is better than it is, which is the most common thing that happens on adverts. They're obviously trying to persuade people to buy the product they are advertising so they're basically saying it's the best thing you could buy and will make your life better, etc. When you exaggerate your product, you can do it in many ways. You could compare it with the same product but by a different brand or even make the exaggeration funny. You want to do everything you can to grab the audiences attention.


An advert that uses exaggeration is Cheez It Cheese. In this advert, it's a speaking cheese, then the man on the advert explains to the audience how they mature their cheese before selling it to the audience. It's supposed to be funny and saying that their cheese is really good quality.

Advertising Techniques 2 - Personification

Personification is used to grab peoples attention straight away. It's not realistic at all but it can be extremely humouros and as an advert with personification usually uses humour then the it can be shown anytime really as everybody will find it funny. Personification can also sometimes take the mick out of other adverts or they can just do it so it's a bit different and not like all the other adverts.

An advert I have found which uses personification is the Lactose Free Milk advert from 2010.

In this advert the milk has a voice and is on a doorstep telling the woman that she is now ok to drink milk as it's not lactose free milk. This advert is basically saying it now caters for people who can't have milk if they're lactose intolernt but now they can, they can have lacto free milk. This advert has a clear message but is quite interesting at the same time. Personally I didn't lose interest while watching this advert.