The form of persuastion advertisers choose to use can relate to whether or not they create one advertisement or a series of advertisements. They could put all their money into making one fantastic advert that runs for the length of their campaign or they could create a few of the same theme that would run in a corresponding period. An example could be the Cadburys Dairy Milk advert currently running about bubbles. This is an example of an advert that has been playing again and again that has become quite memorable.
A series advert structure is where an advert is showing part of the story and the product but then there is a new advert that leads on from the advert before. An example of an advert with an open ended narrative is the BT advert series. The BT advert tells you a story, showing what they are advertising, but over a period of time. I think it also keeps the audience interested and now the adverts stick in our minds and we know exactly what they are for. Below is one of the BT adverts with an open ended narrative
